Project 4
Toyota Iraq
Toyota Iraq
Website Redesign UX/UI
Website Redesign UX/UI
This project was done during my time at Born Interactive forToyota in Iraq.
Our design approach not only highlights the technological prowess of Toyota vehicles but also enhances customer interaction, making vehicle selection, service booking, and dealership location effortless.
Client:
Toyota Iraq @ Born Interactive
My Role:
research, concept ideation, design
Main Problem
The existing Toyota Iraq website was visually outdated, disorganized, and confusing for users. Key features — like browsing car models, booking services, and finding dealerships — were hard to locate or buried in unintuitive menus. The site didn’t reflect the trust and clarity expected from a brand like Toyota and failed to effectively communicate the product offering or drive conversions.
There was a clear need to:
Clarify the structure and navigation
Improve user flow for key actions
Visually modernize the UI
Main Problem
The existing Toyota Iraq website was visually outdated, disorganized, and confusing for users. Key features — like browsing car models, booking services, and finding dealerships — were hard to locate or buried in unintuitive menus. The site didn’t reflect the trust and clarity expected from a brand like Toyota and failed to effectively communicate the product offering or drive conversions.
There was a clear need to:
Clarify the structure and navigation
Improve user flow for key actions
Visually modernize the UI
Main Problem
The existing Toyota Iraq website was visually outdated, disorganized, and confusing for users. Key features — like browsing car models, booking services, and finding dealerships — were hard to locate or buried in unintuitive menus. The site didn’t reflect the trust and clarity expected from a brand like Toyota and failed to effectively communicate the product offering or drive conversions.
There was a clear need to:
Clarify the structure and navigation
Improve user flow for key actions
Visually modernize the UI
Highlighting Performance
Highlight Performance
My Role
I was the UX/UI designer in charge of the full redesign. I led the process from discovery to final handoff, including:
Auditing the original site and identifying UX pain points
Conducting informal user research with local dealership staff and users
Defining new user flows for car exploration and booking actions
Designing a clean, responsive UI aligned with Toyota’s brand guidelines
Supporting the development team during implementation
I was the UX/UI designer in charge of the full redesign. I led the process from discovery to final handoff, including:
Auditing the original site and identifying UX pain points
Conducting informal user research with local dealership staff and users
Defining new user flows for car exploration and booking actions
Designing a clean, responsive UI aligned with Toyota’s brand guidelines
Supporting the development team during implementation
I was the UX/UI designer in charge of the full redesign. I led the process from discovery to final handoff, including:
Auditing the original site and identifying UX pain points
Conducting informal user research with local dealership staff and users
Defining new user flows for car exploration and booking actions
Designing a clean, responsive UI aligned with Toyota’s brand guidelines
Supporting the development team during implementation
Old vs New
Key Solutions
Simplified Information Architecture
Reorganized and decluttered the navigation to focus on three key flows:Discovering car models
Booking a service
Locating a dealership
Feature-Focused UX
We redesigned car detail pages to highlight key selling points, with simplified layouts, clear CTAs (request a quote, schedule test drive), and accessible spec sheets.
Key Solutions
Reorganized and decluttered the navigation to focus on three key flows:
Discovering car models
Booking a service
Locating a dealership
Feature-Focused UX
We redesigned car detail pages to highlight key selling points, with simplified layouts, clear CTAs (request a quote, schedule test drive), and accessible spec sheets.
Key Solutions
Simplified Information Architecture
Reorganized and decluttered the navigation to focus on three key flows:Discovering car models
Booking a service
Locating a dealership
Feature-Focused UX
We redesigned car detail pages to highlight key selling points, with simplified layouts, clear CTAs (request a quote, schedule test drive), and accessible spec sheets.
Mobile-First, Clean UI
Given Iraq’s mobile-heavy user base, I designed fully responsive components that kept essential info front and center while maintaining visual consistency across breakpoints.Modular System Design
Developed flexible car cards, filter menus, and banners that could adapt to future updates without requiring new layouts from scratch.Improved Clarity & Trust
Integrated consistent branding, professional typography, and updated iconography to build user confidence and product credibility.
Mobile-First, Clean UI
Given Iraq’s mobile-heavy user base, I designed fully responsive components that kept essential info front and center while maintaining visual consistency across breakpoints.Modular System Design
Developed flexible car cards, filter menus, and banners that could adapt to future updates without requiring new layouts from scratch.Improved Clarity & Trust
Integrated consistent branding, professional typography, and updated iconography to build user confidence and product credibility.
Mobile-First, Clean UI
Given Iraq’s mobile-heavy user base, I designed fully responsive components that kept essential info front and center while maintaining visual consistency across breakpoints.Modular System Design
Developed flexible car cards, filter menus, and banners that could adapt to future updates without requiring new layouts from scratch.Improved Clarity & Trust
Integrated consistent branding, professional typography, and updated iconography to build user confidence and product credibility.
Old vs New
NB.
NADIA BROME — PRODUCT DESIGNER / ARCHITECT —
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