Project 2

Seen Platform

Entrepreneurship Platform UX/UI Design

This project was done during my time at Born Interactive for SEEN.


SEEN (Social Entrepreneurship Ecosystem Navigator) is a digital platform developed to map, support, and connect the actors within Lebanon’s social entrepreneurship landscape. The platform enables social entrepreneurs, incubators, NGOs, experts, and public actors to access data-driven insights, resources, and personalized support. Its goal is to make the ecosystem more visible, accessible, and actionable—turning fragmentation into collaboration.

Client:

SEEN @ Born Interactive

My Role:

research, UX, concept ideation, UI

Objectives


  • Visualize Lebanon’s social entrepreneurship ecosystem through an interactive map and directory

  • Offer personalized learning paths, funding suggestions, and support tools to social entrepreneurs

  • Connect actors (startups, support orgs, public actors, mentors) through smart matchmaking

  • Enable the co-creation of policies and initiatives based on aggregated ecosystem insights

Objectives

  • Visualize Lebanon’s social entrepreneurship ecosystem through an interactive map and directory

  • Offer personalized learning paths, funding suggestions, and support tools to social entrepreneurs

  • Connect actors (startups, support orgs, public actors, mentors) through smart matchmaking

  • Enable the co-creation of policies and initiatives based on aggregated ecosystem insights

Objectives

  • Visualize Lebanon’s social entrepreneurship ecosystem through an interactive map and directory

  • Offer personalized learning paths, funding suggestions, and support tools to social entrepreneurs

  • Connect actors (startups, support orgs, public actors, mentors) through smart matchmaking

  • Enable the co-creation of policies and initiatives based on aggregated ecosystem insights

My Role

  • Mapping user journeys across different ecosystem roles (entrepreneurs, experts, support orgs, funders)

  • Designing the platform’s user interface and interactive components in Figma

  • Creating a scalable, filterable ecosystem map for public use

  • Building a modular resource hub to host toolkits, assessments, and guides

  • Supporting content structuring, accessibility, and platform hierarchy

  • Facilitating feedback loops with real users to iterate prototypes

  • Mapping user journeys across different ecosystem roles (entrepreneurs, experts, support orgs, funders)

  • Designing the platform’s user interface and interactive components in Figma

  • Creating a scalable, filterable ecosystem map for public use

  • Building a modular resource hub to host toolkits, assessments, and guides

  • Supporting content structuring, accessibility, and platform hierarchy

  • Facilitating feedback loops with real users to iterate prototypes

Platform Features

1. Ecosystem Map

A visually accessible, filterable map showcasing support organizations, enterprises, and public actors. Built to encourage discovery and networking.


2. Smart Profile & Navigator

Users input their goals, stage, and needs → receive personalized toolkits, suggested partners, and funding leads.


3. Resource Hub

Categorized by topic and stage (ideation, launch, scale), featuring guides, assessments, legal templates, and impact tools.


4. Research Community

A collaborative space for users to validate ideas, ask questions, and share sector-specific knowledge.


5. Automated Digital Assistant

Provides tailored support recommendations using a structured decision-tree based on the user's profile and business phase.

1. Ecosystem Map

A visually accessible, filterable map showcasing support organizations, enterprises, and public actors. Built to encourage discovery and networking.


2. Smart Profile & Navigator

Users input their goals, stage, and needs → receive personalized toolkits, suggested partners, and funding leads.


3. Resource Hub

Categorized by topic and stage (ideation, launch, scale), featuring guides, assessments, legal templates, and impact tools.


4. Research Community

A collaborative space for users to validate ideas, ask questions, and share sector-specific knowledge.


5. Automated Digital Assistant

Provides tailored support recommendations using a structured decision-tree based on the user's profile and business phase.

Bringing the Ecosystem Together

The platform aims to support the establishment and growth of social enterprises by providing them with tailored and needs based access to a digital support ecosystem that allowsn them to develop impactful and financially sustainable products and services.

The platform aims to support the establishment and growth of social enterprises by providing them with tailored and needs based access to a digital support ecosystem that allowsn them to develop impactful and financially sustainable products and services.

The platform aims to support the establishment and growth of social enterprises by providing them with tailored and needs based access to a digital support ecosystem that allowsn them to develop impactful and financially sustainable products and services.

Find and start engaging with social entrepreneurs, service providers, support entities, experts, and mentors through SEEN's searchable databases. Perform quick market analysis to efficiently assess how you stack up in the social business market.

Find and start engaging with social entrepreneurs, service providers, support entities, experts, and mentors through SEEN's searchable databases. Perform quick market analysis to efficiently assess how you stack up in the social business market.

Find and start engaging with social entrepreneurs, service providers, support entities, experts, and mentors through SEEN's searchable databases. Perform quick market analysis to efficiently assess how you stack up in the social business market.

Interactive with user

In this exclusive feature for SEEN Platform, we shine a spotlight on SE Factory, empowering Lebanon's youth by providing high-quality education and training programs in the field of software engineering, SE Factory strives to bridge the gap between academic learning and industry requirements, fostering the growth of talented software engineers in order to meet the demands of the digital era.

In this exclusive feature for SEEN Platform, we shine a spotlight on SE Factory, empowering Lebanon's youth by providing high-quality education and training programs in the field of software engineering, SE Factory strives to bridge the gap between academic learning and industry requirements, fostering the growth of talented software engineers in order to meet the demands of the digital era.

In this exclusive feature for SEEN Platform, we shine a spotlight on SE Factory, empowering Lebanon's youth by providing high-quality education and training programs in the field of software engineering, SE Factory strives to bridge the gap between academic learning and industry requirements, fostering the growth of talented software engineers in order to meet the demands of the digital era.

Sustainability

  • Paperless tools for idea validation and learning reduce reliance on print guides

  • Focused on low-bandwidth compatibility to ensure access in underserved regions

  • UI design met accessibility standards and offered dual-language support (EN/AR)

  • Supports the long-term resilience of Lebanon’s impact economy by reducing duplication of effort among support actors

  • Paperless tools for idea validation and learning reduce reliance on print guides

  • Focused on low-bandwidth compatibility to ensure access in underserved regions

  • UI design met accessibility standards and offered dual-language support (EN/AR)

  • Supports the long-term resilience of Lebanon’s impact economy by reducing duplication of effort among support actors

  • Paperless tools for idea validation and learning reduce reliance on print guides

  • Focused on low-bandwidth compatibility to ensure access in underserved regions

  • UI design met accessibility standards and offered dual-language support (EN/AR)

  • Supports the long-term resilience of Lebanon’s impact economy by reducing duplication of effort among support actors

NB.

NADIA BROME — PRODUCT DESIGNER / ARCHITECT —

nadiabrome@hotmail.com

+31 6 30 19 33 50

Amsterdam, Netherlands

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